HOW TO MARKET YOUR SMALL BUSINESS IN 2021
WHY DO YOU NEED A WEBSITE?
88% of consumers research online product or service information before making a purchase (eCommerce Foundation).
The website is your business card. Your advertising. Your showcase.
If you want your business to be successful, you need to have a professional, fast and mobile responsive website.
It’s important of being present on the web in the right way, as your website is a h24 open window and communicate your brand’s reliability and professionalism.
Because your customers expect it and you have a full control of what you want to communicate.
You can’t rely on social media only. If Facebook would shut down one day, you will loose contacts, followers, everything. You need something that you own personally.
I create WEBSITES AND E-COMMERCE WITH WORDPRESS, a powerful platform that is easy to use and can be used to create any kind of website.
There are more than 75 MILLION ACTIVE WEBSITES THAT RUN ON WORDPRESS as it allows to create dynamic, functional, SEO friendly, beautiful but above all usable sites.
And above all, it has affordable price, that I know is so important for a small business.
I Know the importance of usability, SEO and mobile optimisation: get in contact with me and I will explain better what you should consider when creating a website.
CONTACT & AUDIT – After a chat to understand your needs, I will propose the right strategy to achieve the desired goals. I will audit your website and give a detailed list of what to change or update
PROJECT – evaluation of changes to be made: website development, only graphics, platform migration? I will give you advice for changing a hosting provider if necessary.
DESIGN – We’ll choose a new theme that best suits your brand and existing image and I will customise it. This phase include the complete backup of your previous website/blog
DEVELOPMENT – Development of the new website/blog with connection with your social media channels
At this stage you can be interested in integrate an email marketing tool to collect email and start a newsletter. You can find out more here
DESIGN PHASE – The creative side of my job: we’ll choose a palette of colours, a mood board, fonts and a theme that suits to your brand tone of voice. I create the menu and the pages and I go to insert all the contents that you, or a copywriter at your charge, will provide me.
DEVELOPMENT AND TESTING PHASE
This is the actual construction of the site. I install the template and I customise it.
- Till 10 pages
- Full Google search optimisation (helps boost you up the rankings)
- A fully customised theme
- 5-10 working day turnaround of your website design
- Designed for mobiles, tablets and computers
- Solid SSL security
- Webmaster tools
- Google Analytics
- Mailchimp integration
- Full SEO on page optimisation
- Competitor analysis
- sitemap architecture
- mood board and palette
- facebook messenger integration
All the above plus:
WORDPRESS TRAINING to let you be independent and start create and modify your website.
3 MONTHS TECHNICAL MAINTENANCE like backups, FTP accesses, databases and updates