To start your own business, you need a solid plan. But most of all, you should maintain a ‘can do’ attitude as you will step into the arena of this competitive world. You will get out from your comfort zone.
I don’t know what is the reason. Maybe you are on maternity leave, and you are looking for a better work life balance. Or maybe, you have a strong passion and know that being self-employed is right for you.
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START SMALL WHEN YOU WANT TO BE AN ENTREPRENEUR
Whatever your reasons for going solopreneurs, it is better to start small and then scale your business later. I know it is really hard to do everything yourself, but it saves you a lot of money when you are just starting out.
I think you will agree with me on this one. Your business will not make money immediately so you need to have some savings.
I had very little savings, but I did have (and still do) a supportive partner who knew that for some time me he would have to taken the burden of our household bills.
I’d recommend building your savings for at least 6 months: this should give you a cushion.
You need time to market yourself, potential clients to discover you, plus allow for any time difference between working and getting paid.
MAKE A BUSINESS PLAN
This is very important because it will guide you through the path. Where do you see your business in 1 tear? And in 5 years?
To write the perfect plan, you must know your company, your product, your competition and the market intimately.
You have to research, research. research.
Know your market.
This took me lots of time but it is time well spent.
I’m a digital marketing consultant that also offers website design and SEO. In my immediate area, I know there are many companies and freelances doing the same thing. Anyway, I don’t believe are we all chasing the same clients.
WHAT PROBLEM YOUR BUSINESS SOLVE?
I started my own business because I realised that small businesses don’t know that they can sell more thanks to the online marketing.
They have a website but they don’t know how to analyse the traffic to sell more, or how to use social media to engage and giving a better customer care to their customers.
Only in the UK, in a recent, almost two million UK small businesses don’t have a website!
INVESTING IN YOUR DIGITAL PRESENCE
You need to invest in your digital presence if you want your business to stand out from the competition. If it doesn’t, there’s a good chance that potential customers will stroll right past your business and on to the one that showed up in their most “near me” mobile search.
In fact, over half of “near me” searches result in a store visit.
It isn’t enough to just be present online, you need to be active too. So please keep your social media account updated.
OPTIMISE FOR LOCAL SEARCH
“Near me” searches have increased greatly since the rise of mobile. In fact, one-third of all mobile searches are related to location.
In order to capitalize on these micromoments, you need to optimize your small business’s presence for local searches.
Tell everyone, ask people to go for coffee.
Don’t just say what your business do, but how you can help.
On Instagram I always find smart women I am happy to get in contact.
Maybe you can’t work together, but she maybe knows someone that needs your help.
This is also a good way just meet up for lunch as often being an entrepreneur, means solitude. I work infinitely better at home, without distractions, however I need to have human contact at least once a week.
Looking for more advice? Drop me an email and let me know what questions are on your mind.
This post is also available in: Italian