HOW TO MARKET YOUR SMALL BUSINESS IN 2020
All things considered, the chances that a first-time visitor will come to your website again are low.
The reason? Attention is a limited resource.
Your website is just one entry in the browser history of the average internet user who might visit dozens or hundreds of other websites in a single day.
It’s not enough to just have great content and share it with the world.
You must also give interested website visitors a clear call-to-action to subscribe for updates if you expect to see them again.
Why a business should have a newsletter?
Sending emails to prospect, leads, current customers, and even past customers is the most effective marketing channel. It gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
I work with Mailchimp, a powerful email marketing tool, totally free till 2000 subscribers.
I can help you setting up different touch points in your website, as well as landing pages for lead generation, lead magnets to collect emails, creating and sending a newsletter and send automated emails (that can be sent automatically, without the human control).
- FIRST CONTACT – When we get in contact and I understand your needs, we define together your goals, strategically and operatively.
- ANALYSIS – Then I need to access to the the traffic data of your website (through Google Analitycs) to understand what is your customers journey on your website.
- PROJECT PHASE – Then, according to the goals we want to obtain, I will define and create a strategy with the touch points.
- DEVELOPMENT AND TESTING PHASE – I work with Mailchimp with WordPress websites. If you use another tool, I can help you migrating to Mailchimp. If you don’t have WordPress, I will work with your web developer, or mine if you don’t have one.
This post is also available in: Italian