The end of the year is the perfect time to set goals for the year ahead and to reflect on your business’s progress over the past year. You may have plans to eat more veggies, find time to read every day, exercise more, or finally take that trip you’ve been talking about forever. For business owners, making new year’s resolutions can significantly impact their success. These top new year’s resolutions for a small business are designed to help you do both: strike a better work-life balance and increase your business success in the new year.

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1. COMMUNICATE BETTER AND CONSISTENTLY

Essentially, turn your focus to quality over quantity. Engagement is far more important then just filling out your Facebook page. Respond to comments on your posts, focus on posting interesting, timely information that encourages your audience to interact with you or share your content, leave comments and like content on other pages.

If you still don’t have one, you should hire a marketing expert or take the time to create a marketing plan on your own. And this point take us to the second tip.

 

2. LEARN TO DELEGATE

There are plenty of overall benefits to delegation when you’re running a small business and delegation is the key to a healthy work-life balance. It also helps you achieve more and it allows you to produce higher quality work in critical areas.

It prevents also to driving your car till it runs out of gas. Trying to do too much can definitely lead to burnout.

Your valuable energy and time must be focused on working on your business rather than in it.

Delegation is the key to a healthy work-life balance.

Besides, delegating, it saves you time.

There are so many things to do, it’s easy to delude ourselves that we need to do all of them.

 

3. MAKE A BUSINESS PLAN

Planning is vital if you want a healthy, growing business.

You can go the old school paper route and find a planner to use. If you prefer to keep things digital, check out some of these goal tracker apps.

Think about what you’d like to see your business become.

Include goals both personal and professional you’d like to achieve.

Set aside time each month to review, adjust, and look forward.

Use a plan as a motivator to stay on track with goals throughout 2020.

 

BONUS: Download a free guide that reveals hot to market your business in 2020

 

4. SET REALISTIC GOALS

Goal setting is a valuable habit if the goals lead to success rather than distress.

It’s fine to have long term dreams – but in the short run, you should have regular mile stones as well.

To make sure your goals are clear and reachable, each one should be:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic and resourced, results-based).
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

 

5. TAKE CARE OF YOUR WEBSITE

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store.

Your company’s website is your digital storefront, your hub. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business: if not mobile friendly, SEO optimised, can consume all of your digital marketing efforts.

Take an objective look at your existing website — are the calls to actions visible in every page? Are relevant SEO keywords integrated when possible, so search engines can find you?

 

6. LEARN SOMETHING NEW

In order to run a successful business, you need to constantly learn new things and keep updated. Especially with this fast changing online world, you may need to learn about new social platforms, marketing strategies or even your own customers.

Learning something new is also an important part of achieving a healthy work-life balance and increasing your business success.

7. FIND TIME TO NETWORKING

One of the key practices to making any business a success, is create relations in the offline world. Networking allows entrepreneurs to connect with a wealth of customers and suppliers, building a bank of connections.

Whether you’re comfortable with networking or not, remember it could be a vital ingredient to your business success.

Look for networking events in your local area, and take advantage of the technology.

Social platforms such as LinkedIn and Instagram allow you to become familiar and friendly with other businesses in your area and beyond. Remember, you can’t completely replace a face-to-face relationship.

8. SELF CARE

It’s so important to take the time to recharge, to take good care of your body, mind, and soul every day.

Self-care is something we very often overlook. Most of us are busy, have stressful jobs, or are too consumed with technology to make time for ourselves. Me-time is usually last on the agenda.

But, a healthy work-life balance is related to your small business’s success.

Write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

I hope these tips might help and guide you throughout the year, so you’ll have more energy to put into your business and make it the success you deserve.

 

With love

Francesca