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Facebook Ads: DOS AND DON’TS

Advertising on Facebook is a very important tool for connecting with your audience. Facebook’s algorithm is constantly evolving: everything is designed to keep its users inside the platform as much as possible. You probably have already noticed yourself, if you have a business pr blog page, the organic reach of a post without links (outside […]

Why you need SEO to grow your business

Does SEO matters for every business? Why do you need to invest in SEO? These are some of the most common questions I have been asked from my clients. SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Users trust search engines, and achieving […]

SEO Guide for a small business

What is SEO and what is it for? SEO is nothing more than a serries of activities aimed at optimizing for search engines in order to improve the visibility of websites in organic results. The acronym means Search Engine Optimization. In this SEO guide for small businesses we will see the basic concepts that will […]

6 Empowering strategies for Blue Monday Marketing

The third Monday of January, the most depressing day of the year, was born in 2005 from an idea attributed to psychologist Cliff Arnall, a professor in Cambridge. Since its creation, Blue Monday has allowed numerous companies to carry out Instant Marketing promotional campaigns during the month of January. The period, in fact, is not […]

New year’s resolutions for a small business

The end of the year is the perfect time to set goals for the year ahead and to reflect on your business’s progress over the past year. You may have plans to eat more veggies, find time to read every day, exercise more, or finally take that trip you’ve been talking about forever. For business […]

How to start your own business

To start your own business, you need a solid plan.  But most of all, you should maintain a ‘can do’  attitude as you will step into the arena of this competitive world. You will get out from your comfort zone. I don’t know what is the reason. Maybe you are on maternity leave, and you […]

Why do you need social media to grow your business

Social media is an important part of the content marketing strategy for a business: it’s the key to create a stronger bond with the audience. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.   ARE SOCIAL MEDIA […]