Hi there, I’m Francesca Sparaco, Founder of Sparkylab.
I am a Marketing, Media and Communication Executive with international experience in increasing customer engagement, delivering business business transformation and unlocking customer value through marketing & communication strategies.
In my previous roles within the Sky TV platform I led complex marketing programmes that generated stable multimillion revenue streams and increased profitability 10x.
After maternity I decided to make the experience gained in international media organisation available to help small and medium business adopt those larger scale techniques to build more successful and resilient enterprises.
In the last five years I helped and coached more than 50 enterpreneurs to start their businesses and create the building blocks for a longer term success, helping people move from draining corporate jobs to rewarding (from many different perspectives) enterprises.
The SparkyLab project and business model was designed with the support of the top 50 ranked business school in the world for strategy, and with the coaching of serial entrepreneurs, multiple business schools. It also leverage 20 years experience across successful enterprises in financial services, focusing on achieving stability and sustainability of earnings.I see myself as a fixer. I love to plan, research. Also everything techie and creative.
I am also passionate blogger and running a successful blog since 2016, that ranks first in the first page of Google.
If you feel like we are a good match, contact me today and set up a free consultation!
WHEN YOU CREATE A WEBSITE FOR YOUR BUSINESS, IT HAS TO BE DESIGNED WITH THE RIGHT TONE OF VOICE
TO APPEAL THE RIGHT CUSTOMER
BUT IT’S NOT ENOUGH:
YOUR WEBSITE NEEDS TO CONVERT AND SELL!
Whether you like it or not, marketing is a fundamental part of any business.
You need a MARKETING PLAN to grow your audience and achieve your business goals
It’s OK not to know everything… That’s why it’s so important to invest in the support you need to fill the gaps of knowledge you have.
I know you are destined for SPARKING and I want to be the one to help you achieve it! Imagine how it would feel waking up every day with a clear vision for your business. Amazing right!
Digital Marketing strategy
I help you to achieve your company goals through carefully selected online marketing channels: running ad campaign that convert, building and testing audiences, writing valuable creative landing pages to get the results you need.
We together track your goals through google analytics, marketing automation platform and tools.
What is Content marketing? Generally everything related to writing persuasive and valuable content for a targeted audience for the purpose of sales/awareness.
There’s an abundance of information out there on the Internet for your customers. I help you to create valuable, relevant content to attract, acquire, and engage your audience
We’ll work together to define your social media strategy.
Email marketing helps you connect with your audience to promote your brand and increase sales. People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
I help you to create:
- newsletters with engaging content and outstanding layout
- integrate email marketing tools in your websites
- automated email and landing pages to increase your leads.
Website design and development
First impression matters! It takes less than 2 seconds for users to form an opinion about your website that determines whether they’ll stay or leave.
Visual appeal and website navigation had the biggest influence on people’s first impressions of the site.
I help you design a new website or upgrade it
What is SEO?
The process of optimizing a website to show higher in the results on a search engine like Google. I can grow your presence on Google and other search engines.
I do SEO audits and keyword research to build the foundations of your data-driven content marketing services.
Why you should add video in your marketing strategy:
- 82% of all internet traffic will be represented by video by 2021
- videos increase the visibility of your business
- video is important to engage more with your customers
I help you to create the right content for your audience with the right budget.