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The end of the year is the perfect time to set goals for the year ahead and to reflect on your business’s progress over the past year. You may have plans to eat more veggies, find time to read every day, exercise more, or finally take that trip you’ve been talking about forever. For business owners, making new year’s resolutions can significantly impact their success. These top new year’s resolutions for a small business are designed to help you do both: strike a better work-life balance and increase your business success in the new year.

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1. COMMUNICATE BETTER AND CONSISTENTLY

Essentially, turn your focus to quality over quantity. Engagement is far more important then just filling out your Facebook page. Respond to comments on your posts, focus on posting interesting, timely information that encourages your audience to interact with you or share your content, leave comments and like content on other pages.

If you still don’t have one, you should hire a marketing expert or take the time to create a marketing plan on your own. And this point take us to the second tip.

 

2. LEARN TO DELEGATE

There are plenty of overall benefits to delegation when you’re running a small business and delegation is the key to a healthy work-life balance. It also helps you achieve more and it allows you to produce higher quality work in critical areas.

It prevents also to driving your car till it runs out of gas. Trying to do too much can definitely lead to burnout.

Your valuable energy and time must be focused on working on your business rather than in it.

Delegation is the key to a healthy work-life balance.

Besides, delegating, it saves you time.

There are so many things to do, it’s easy to delude ourselves that we need to do all of them.

 

3. MAKE A BUSINESS PLAN

Planning is vital if you want a healthy, growing business.

You can go the old school paper route and find a planner to use. If you prefer to keep things digital, check out some of these goal tracker apps.

Think about what you’d like to see your business become.

Include goals both personal and professional you’d like to achieve.

Set aside time each month to review, adjust, and look forward.

Use a plan as a motivator to stay on track with goals throughout 2020.

 

BONUS: Download a free guide that reveals hot to market your business in 2020

 

4. SET REALISTIC GOALS

Goal setting is a valuable habit if the goals lead to success rather than distress.

It’s fine to have long term dreams – but in the short run, you should have regular mile stones as well.

To make sure your goals are clear and reachable, each one should be:

  • Specific (simple, sensible, significant).
  • Measurable (meaningful, motivating).
  • Achievable (agreed, attainable).
  • Relevant (reasonable, realistic and resourced, results-based).
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

 

5. TAKE CARE OF YOUR WEBSITE

Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store.

Your company’s website is your digital storefront, your hub. If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business: if not mobile friendly, SEO optimised, can consume all of your digital marketing efforts.

Take an objective look at your existing website — are the calls to actions visible in every page? Are relevant SEO keywords integrated when possible, so search engines can find you?

 

6. LEARN SOMETHING NEW

In order to run a successful business, you need to constantly learn new things and keep updated. Especially with this fast changing online world, you may need to learn about new social platforms, marketing strategies or even your own customers.

Learning something new is also an important part of achieving a healthy work-life balance and increasing your business success.

7. FIND TIME TO NETWORKING

One of the key practices to making any business a success, is create relations in the offline world. Networking allows entrepreneurs to connect with a wealth of customers and suppliers, building a bank of connections.

Whether you’re comfortable with networking or not, remember it could be a vital ingredient to your business success.

Look for networking events in your local area, and take advantage of the technology.

Social platforms such as LinkedIn and Instagram allow you to become familiar and friendly with other businesses in your area and beyond. Remember, you can’t completely replace a face-to-face relationship.

8. SELF CARE

It’s so important to take the time to recharge, to take good care of your body, mind, and soul every day.

Self-care is something we very often overlook. Most of us are busy, have stressful jobs, or are too consumed with technology to make time for ourselves. Me-time is usually last on the agenda.

But, a healthy work-life balance is related to your small business’s success.

Write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?

I hope these tips might help and guide you throughout the year, so you’ll have more energy to put into your business and make it the success you deserve.

 

With love

Francesca

 

 

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To start your own business, you need a solid plan.  But most of all, you should maintain a ‘can do’  attitude as you will step into the arena of this competitive world. You will get out from your comfort zone.

I don’t know what is the reason. Maybe you are on maternity leave, and you are looking for a better work life balance. Or maybe, you have a strong passion and know that being self-employed is right for you.

BONUS: Download a free guide that reveals hot to market your business in 2020

 

START SMALL WHEN YOU WANT TO BE AN ENTREPRENEUR

Whatever your reasons for going solopreneurs, it is better to start small and then scale your business later. I know it is really hard to do everything yourself, but it saves you a lot of money when you are just starting out.

HAVE SAVINGS

I think you will agree with me on this one. Your business will not make money immediately so you need to have some savings.

I had very little savings, but I did have (and still do) a supportive partner who knew that for some time me he would have to taken the burden of our household bills.

I’d recommend building your savings for at least 6 months: this should give you a cushion.

You need time to market yourself, potential clients to discover you, plus allow for any time difference between working and getting paid.

MAKE A BUSINESS PLAN

This is very important because it will guide you through the path. Where do you see your business in 1 tear? And in 5 years?

To write the perfect plan, you must know your company, your product, your competition and the market intimately.

You have to research, research. research.

Know your market.

This took me lots of time but it is time well spent.

I’m a digital marketing consultant that also offers website design and SEO. In my immediate area, I know there are many companies and freelances doing the same thing. Anyway, I don’t believe are we all chasing the same clients.

WHAT PROBLEM YOUR BUSINESS SOLVE?

I started my own business because I realised that small businesses don’t know that they can sell more thanks to the online marketing.

They have a website but they don’t know how to analyse the traffic to sell more, or how to use social media to engage and giving a better customer care to their customers.

Only in the UK, in a recent, almost two million UK small businesses don’t have a website!

 

INVESTING IN YOUR DIGITAL PRESENCE

You need to invest in your digital presence if you want your business to stand out from the competition. If it doesn’t, there’s a good chance that potential customers will stroll right past your business and on to the one that showed up in their most “near me” mobile search.

 In fact, over half of “near me” searches result in a store visit. 

It isn’t enough to just be present online, you need to be active too. So please keep your social media account updated.

people working on a project around a table

OPTIMISE FOR LOCAL SEARCH

“Near me” searches have increased greatly since the rise of mobile. In fact, one-third of all mobile searches are related to location.

In order to capitalize on these micromoments, you need to optimize your small business’s presence for local searches.  

NETWORKING

Tell everyone, ask people to go for coffee.

Don’t just say what your business do, but how you can help.

On Instagram I always find smart women I am happy to get in contact.

Maybe you can’t work together, but she maybe knows someone that needs your help.

This is also a good way just meet up for lunch as often being an entrepreneur, means solitude.  I work infinitely better at home, without distractions, however I need to have human contact at least once a week.

Looking for more advice? Drop me an email and let me know what questions are on your mind.

 

With love

Francesca

BUSIESS TIPS

image with text over

To start your own business, you need a solid plan.  But most of all, you should maintain a ‘can do’  attitude as you will step into the arena of this competitive world. You will get out from your comfort zone.

I don’t know what is the reason. Maybe you are on maternity leave, and you are looking for a better work life balance. Or maybe, you have a strong passion and know that being self-employed is right for you.

BONUS: Download a free guide that reveals hot to market your business in 2020

 

START SMALL WHEN YOU WANT TO BE AN ENTREPRENEUR

Whatever your reasons for going solopreneurs, it is better to start small and then scale your business later. I know it is really hard to do everything yourself, but it saves you a lot of money when you are just starting out.

HAVE SAVINGS

I think you will agree with me on this one. Your business will not make money immediately so you need to have some savings.

I had very little savings, but I did have (and still do) a supportive partner who knew that for some time me he would have to taken the burden of our household bills.

I’d recommend building your savings for at least 6 months: this should give you a cushion.

You need time to market yourself, potential clients to discover you, plus allow for any time difference between working and getting paid.

MAKE A BUSINESS PLAN

This is very important because it will guide you through the path. Where do you see your business in 1 tear? And in 5 years?

To write the perfect plan, you must know your company, your product, your competition and the market intimately.

You have to research, research. research.

Know your market.

This took me lots of time but it is time well spent.

I’m a digital marketing consultant that also offers website design and SEO. In my immediate area, I know there are many companies and freelances doing the same thing. Anyway, I don’t believe are we all chasing the same clients.

WHAT PROBLEM YOUR BUSINESS SOLVE?

I started my own business because I realised that small businesses don’t know that they can sell more thanks to the online marketing.

They have a website but they don’t know how to analyse the traffic to sell more, or how to use social media to engage and giving a better customer care to their customers.

Only in the UK, in a recent, almost two million UK small businesses don’t have a website!

 

INVESTING IN YOUR DIGITAL PRESENCE

You need to invest in your digital presence if you want your business to stand out from the competition. If it doesn’t, there’s a good chance that potential customers will stroll right past your business and on to the one that showed up in their most “near me” mobile search.

 In fact, over half of “near me” searches result in a store visit. 

It isn’t enough to just be present online, you need to be active too. So please keep your social media account updated.

people working on a project around a table

OPTIMISE FOR LOCAL SEARCH

“Near me” searches have increased greatly since the rise of mobile. In fact, one-third of all mobile searches are related to location.

In order to capitalize on these micromoments, you need to optimize your small business’s presence for local searches.  

NETWORKING

Tell everyone, ask people to go for coffee.

Don’t just say what your business do, but how you can help.

On Instagram I always find smart women I am happy to get in contact.

Maybe you can’t work together, but she maybe knows someone that needs your help.

This is also a good way just meet up for lunch as often being an entrepreneur, means solitude.  I work infinitely better at home, without distractions, however I need to have human contact at least once a week.

Looking for more advice? Drop me an email and let me know what questions are on your mind.

 

With love

Francesca

a plain colour background

Social media is an important part of the content marketing strategy for a business: it’s the key to create a stronger bond with the audience.

It doesn’t matter if you run a small local shop or a big national company.

Social media is an essential piece of your business marketing strategy.

 

ARE SOCIAL MEDIA WORTH THE JOB?

When I joined the blogging world about 4 years ago, things were already starting to evolve and change.

At that time, Instagram had barely picked up steam, Snapchat was unpopular, Periscope and Facebook Live didn’t exist, and Pinterest was still getting legs.

The difference? Most of the biggest social media sites only grew in popularity over the past few years. And video (especially live video) only recently made its big debut.

In my opinion, this caused a lot of overwhelm and “squirrel” syndrome because so many new things popped up at once. It went a little something like this…

I should be on Instagram? Looks fun! DONE! 

Oh, and Facebook groups are cool now? You know it!! I’m there!

And Pinterest isn’t just for recipes? Okay, I can do that, too!

You get the idea. 

 

So, you move on to the next platform over and over again, eventually realising you’ve accumulated 10 different channels that all require your time, but aren’t delivering the results you were promised. 

 

So, DO you need to be on every platform? Spending hours per week on social media?

NO. 

So, instead of being on every single platform, go deep on 1-2 platforms so that your audience really gets to trust you and your brand and knows that they’ll get quality content every time they see your username pop up in their feed.

HOW DO YOU FIGURE OUT WHICH SOCIAL PLATFORMS TO TARGET?

Here are a few things I’d consider…

1. Where is your audience hanging out most?

This tip is the most obvious, but it’s true and worth mentioning. If you’re trying to build a business, then you have to get over the hump of only wanting to use social media platforms that feel comfortable to YOU.

I’ve heard plenty of people say that they have no idea how to use Instagram Stories or Snapchat, even though they know their target audience loves those platforms.

Bottom line: don’t just go hard on a platform just because YOU enjoy it. Do it because you’re invested in creating a community for your audience, too.

2. Incorporate video. 

Whether you love it or hate it, video is the evolution of digital content, and at this point, it’s hard to disagree.

Pretty much every popular social media platform — Facebook, Instagram, Snapchat, Twitter/Periscope — heavily incorporates video (and often live video) into their features.

So, when you’re trying to figure out which platform to hop on full force, consider which one you can rock video on in a way that feels comfortable to you.

Some ideas:

  • Facebook Live
  • Instagram Stories
  • Uploading videos (or FB Live clips) to your Instagram feed
  • Twitter’s live video feature
  • Snapchat

3. Which platform accentuates your brand?

If you’re a graphic designer, Twitter may not be your bread and butter. But Instagram might work since they’re largely visual.

If you’re a motivational speaker, you may find it more worthwhile to do twice-weekly Facebook Live classes than to post recycled quote images on your Instagram, because you know that will speak more deeply to your audience.

It’s not only about your preference, but also about which platform brings out the best of your brand.

 

SO, WHAT’S THE POINT OF SOCIAL MEDIA?

Social media CAN help you grow your list and sell more products or services.

But in my opinion, the MAIN goal of social platforms is to connect and engage with your audience. 

So, instead of thinking of social media as a way to “convert” people, think of it as a way to build a deeper bond with someone.

Don’t just try to grow your number of followers because that somehow seems important. Focus, instead, on creating quality content and engagement on just a couple of platforms, and the community will come.

Social media have also successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Customer care with a responsive and caring reputation, is a powerful way to offer support through social channels.

 

SOCIAL MEDIA IS NOT AN EMAIL LIST. AND YES, YOU NEED BOTH.

Social media can be a fabulous tool for brand awareness.

But it is not an email list.

And it will probably never directly bring you the same results (revenue-wise) that an email list can.

So, first and foremost: focus to grow your email list with some valuable content each week.

And then move on to social media. But like I said, just 1-2 platforms where you can be engaged and intentional, rather than spreading yourself too thin and connecting deeply with no one.

If you want to start a newsletter or to create lead magnets for lead generation, or simply want some tips to grow your email list, please get in touch.

 

With love

Francesca

 

COVER SOCIAL MEDIA POST

Social media is an important part of the content marketing strategy for a business: it’s the key to create a stronger bond with the audience.

It doesn’t matter if you run a small local shop or a big national company.

Social media is an essential piece of your business marketing strategy.

 

ARE SOCIAL MEDIA WORTH THE JOB?

When I joined the blogging world about 4 years ago, things were already starting to evolve and change.

At that time, Instagram had barely picked up steam, Snapchat was unpopular, Periscope and Facebook Live didn’t exist, and Pinterest was still getting legs.

The difference? Most of the biggest social media sites only grew in popularity over the past few years. And video (especially live video) only recently made its big debut.

In my opinion, this caused a lot of overwhelm and “squirrel” syndrome because so many new things popped up at once. It went a little something like this…

I should be on Instagram? Looks fun! DONE! 

Oh, and Facebook groups are cool now? You know it!! I’m there!

And Pinterest isn’t just for recipes? Okay, I can do that, too!

You get the idea. 

 

So, you move on to the next platform over and over again, eventually realising you’ve accumulated 10 different channels that all require your time, but aren’t delivering the results you were promised. 

 

So, DO you need to be on every platform? Spending hours per week on social media?

NO. 

So, instead of being on every single platform, go deep on 1-2 platforms so that your audience really gets to trust you and your brand and knows that they’ll get quality content every time they see your username pop up in their feed.

HOW DO YOU FIGURE OUT WHICH SOCIAL PLATFORMS TO TARGET?

Here are a few things I’d consider…

1. Where is your audience hanging out most?

This tip is the most obvious, but it’s true and worth mentioning. If you’re trying to build a business, then you have to get over the hump of only wanting to use social media platforms that feel comfortable to YOU.

I’ve heard plenty of people say that they have no idea how to use Instagram Stories or Snapchat, even though they know their target audience loves those platforms.

Bottom line: don’t just go hard on a platform just because YOU enjoy it. Do it because you’re invested in creating a community for your audience, too.

2. Incorporate video. 

Whether you love it or hate it, video is the evolution of digital content, and at this point, it’s hard to disagree.

Pretty much every popular social media platform — Facebook, Instagram, Snapchat, Twitter/Periscope — heavily incorporates video (and often live video) into their features.

So, when you’re trying to figure out which platform to hop on full force, consider which one you can rock video on in a way that feels comfortable to you.

Some ideas:

  • Facebook Live
  • Instagram Stories
  • Uploading videos (or FB Live clips) to your Instagram feed
  • Twitter’s live video feature
  • Snapchat

3. Which platform accentuates your brand?

If you’re a graphic designer, Twitter may not be your bread and butter. But Instagram might work since they’re largely visual.

If you’re a motivational speaker, you may find it more worthwhile to do twice-weekly Facebook Live classes than to post recycled quote images on your Instagram, because you know that will speak more deeply to your audience.

It’s not only about your preference, but also about which platform brings out the best of your brand.

 

SO, WHAT’S THE POINT OF SOCIAL MEDIA?

Social media CAN help you grow your list and sell more products or services.

But in my opinion, the MAIN goal of social platforms is to connect and engage with your audience. 

So, instead of thinking of social media as a way to “convert” people, think of it as a way to build a deeper bond with someone.

Don’t just try to grow your number of followers because that somehow seems important. Focus, instead, on creating quality content and engagement on just a couple of platforms, and the community will come.

Social media have also successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Customer care with a responsive and caring reputation, is a powerful way to offer support through social channels.

 

SOCIAL MEDIA IS NOT AN EMAIL LIST. AND YES, YOU NEED BOTH.

Social media can be a fabulous tool for brand awareness.

But it is not an email list.

And it will probably never directly bring you the same results (revenue-wise) that an email list can.

So, first and foremost: focus to grow your email list with some valuable content each week.

And then move on to social media. But like I said, just 1-2 platforms where you can be engaged and intentional, rather than spreading yourself too thin and connecting deeply with no one.

If you want to start a newsletter or to create lead magnets for lead generation, or simply want some tips to grow your email list, please get in touch.

 

With love

Francesca